Twitter started with a discussion held by board members of the podcasting company Odeo. During the meeting, Jack Dorsey introduced the idea of twitter in which individuals can use the SMS service to communicate with a small group. This project began on 21 publicly on July 15, 2006. Twitter became its own company in April 2007.
Twitter popularity began to rise in 2007 when there were festival South by Southwest (SXSW). During the last event, Twitter usage increased from 20,000 per day to 60,000 chirp. Reaction at the festival was very positive.
On 14 September 2010, Twitter change the logo and launched a new design and logo changed again to "Larry the" Bird "on June 5, 2012.
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